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Approach Your Personal Brand as a Project Manager

The truth is, everything you do that’s visible to other people in some way — be it in real life or online — will factor into your personal brand. It’s important, therefore, to ensure you’re taking steps to convey the right messages. The authors apply the principles of project management to personal branding and outline…

Your personal brand is everything that you do, whether it’s in real life or online. It is important to make sure you are communicating the right messages. These authors apply project management principles to personal branding. They outline six key points to remember: 1) Identify your purpose; 2) Determine the value of your investment; 3) Get clear about the benefits and how you will track them. 4) Identify your stakeholders. 5) Organize your resources and deliverables. 6) Write down your plan.

Professionals now recognize the importance of a strong personal brand. If you don’t associate with certain concepts, strengths, characteristics, or views, you are likely to be invisible within your organization. While this might work for you, if you want your career to grow, it’s not the best way to go. People will seek out opportunities and work with people who have a strong personal branding. A strong personal brand is a form career Insurance

Many of us are too busy to think or focus on building a strong personal brand. Even though we know it will be beneficial over the long-term. How can we find the time to work on this important area in the midst of all the meetings, emails and other obligations?

One solution is to use the principles of project Management to your personal branding efforts. Drawing from Dorie’s work in how to reinvent your personal brand and Antonio’s background in project management, we’ve developed a framework that may be useful as you embark upon the important work of getting recognized for your expertise.

Not all elements of project management translate perfectly to personal branding. For instance, your “project sponsor” is almost always you. Here are six key principles of project management that you can use to increase the likelihood of your personal branding efforts succeeding, despite all the distractions and busyness in professional life.

Identify your purpose.

Building and honing your brand takes time. It’s almost never an “urgent” task. If you don’t know what your purpose is before you start, your motivation will wane quickly when there are time pressures. An easy method of finding the purpose of your personal brand project is to ask several times, “Why am I doing this project?”

The answer could be to be recognized for your expertise. Ask yourself why you would like to be recognized for what you do.

You may answer, “To have more impact on the field of sales.” Again, why? It could be anything, from supporting your family to helping others. There are no right or wrong answers. However, it is important to understand what motivates you and why.

If you do not reach something meaningful after the exercise, something that will drive you to continue working on it, then we strongly advise you to stop the project.

Decide on your investment.

How much will the project cost you? When we are talking about corporate projects, the cost could be measured in staff time and advertising spend.

When it comes to your personal branding, although there might be some investments (you might decide that it is useful to create your own website), the bulk of your investment will come in the form your time. For instance, you might decide to focus on building your network, creating content (such as launching a blog), or cultivating social proof. Building a strong personal brand can take many years. Antonio has been concertedly working on his brand since 2012, for instance.

In her book The Long Game: How to Be a Long-Term Thinker in a Short-Term World, Dorie observes that it often takes two to three years of effort to attain even minor recognition for your work, and five years or more to attain meaningful recognition. You may decide that it is not worth the effort, or at best not now. It’s possible that you will decide that the time will pass, so it’s important not to wait. It doesn’t matter what, it is important to identify and choose the investment that you are committing to.

Get clear on the benefits — and how you’ll track them.

An essential question that every project manager should ask is: How do you know you have been successful? What will have been the outcome, and when?

For instance, you might be seeking benefits such as revenue (more clients seek you out because of your strong brand); impact (you’re offered the chance to write a book or a column for a high-profile publication); or career progression (in a crowded field, you’re chosen for the coveted promotion).

Building a strong personal brand takes many years. These benefits are not usually realized in a matter of weeks or months. It’s important to have a hypothesis. This can be done by talking to colleagues or looking at biographies of people you don’t know. Eq

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