Since there’s only one new wide release this weekend, and a halfhearted affair at that, there was little doubt that Doctor Strange in the Multiverse of Madness would keep the domestic box office crown. The MCU sequel earned $16. 739 million on its second Friday, down a frankly huge 81.5% from its $90.7 million opening day. That initial Friday gross had $36 million worth of Thursday preview grosses, but the drop is still on par with Black Widow’s 79% second Friday drop last summer and is the biggest Friday-to-Friday drop ever for a Disney MCU movie.
It’s essentially tied with the 81.6% second-Friday drop of Batman v Superman in April of 2016, and we’re probably looking at a near-identical 67% second-weekend drop and $61 million weekend gross. We’re still talking about a $247 million eight-day domestic gross and a likely ten-day cume of around $288 million. And heck, Sony’s Spider-Man: No Way Home dropped 83% on its second Friday (Christmas Eve) and 67.5% on its first weekend and still earned 1. 71x its $470 million ten-day total. This is not the case here. The buzz isn’t as high, and kids don’t have two weeks of “no school” weekdays. But I didn’t want to make you think I forgot.
Black Widow (which was concurrently available on Disney+ for $30) dropped 68% last summer, a record for an MCU movie ahead of the 62% drops for Spider-Man: Far from Home and Ant-Man and the Wasp, both of which legged out to over 1.6x their ten-day cumes after their second-weekend plunges. Conversely, Black Widow, Eternals (-62% after a $70 million debut), Captain America: Civil War, Amazing Spider-Man 2 and Spider-Man; 3 all earned 1. 38-1.4x their respective ten-day domestic totals. If Doctor Strange in the Multiverse of Madness plays likewise, it’ll still be looking at a $398 million-$405 million domestic finish.
But, if it plays like Dawn of Justice and earns only 1. 269x its ten-day total, it’ll end up below The Batman’s $369 million domestic cume. While the grosses are still objectively huge, the big drop is frustrating amid a massively frontloaded opening weekend ($187 million from a $90 million Friday) and a