“Every Adidas

See Every Look From the Adidas x Gucci Collaboration That’s Dropping June 7th

Collaborations are often a shrewd exercise in merging brand signifiers to produce desirable hybrids that tempt consumers. But not all collabs are created equal. In some instances, such experiments have produced new specimens born out of genuine creative affinities.This appears to be the case with Alessandro Michele’s adventures in the sometimes slippery terrain of label…

Adidas originals

Adidas Originals x Ready Player Me Launch Unique Avatar Creation Platform

Adidas Originals together with Ready Player Me launches Ozworld — the world’s first personality-based AI-generated avatar creation platform. The creation of the platform celebrates the arrival of the brand’s latest Ozworld collection.You can use the Ozworld avatar across over 1500 apps and games. Credit: AdidasCreate Avatars Based on Your Personality Through The Adidas PlatformThe online…

Adidas final

Adidas’ final commemorative Xbox sneakers are now on sale

Since October, Microsoft and Adidas have been releasing commemorative Xbox-themed sneakers to mark the brand’s 20th anniversary. It all started with a pair of Forum Tech shoes the two companies gave away to a group of lucky fans. Then, in November, they released a pair of Xbox 360-themed Forum Mid sneakers you could buy in…

Adidas Forum

Adidas Xbox 20th Forum Tech sneakers honor the elder console

In the trailer you’re about to see, Microsoft launched a new pair of sneakers with Adidas. These sneakers are a “partnership 20 years in the playing”, looking back on the past couple of decades of the existence of Microsoft’s one and only gaming console. This first consumer release is just that – the first –…