leveraging marketers

How marketers are leveraging creative refresh for CTV success

Marketing teams are prioritizing the creative refresh as they work to drive video and CTV campaign performance. This process of updating ad creatives based on consumer engagement and response metrics differs from practices such as dynamic creative optimization, which focuses more on creating multiple variations of different ad units. The changes that come with a creative…

leveraging Order

Google Order Leveraging Waitbusters to Help Independents Thrive With 1st Party Delivery

Atlanta, GA  (  Waitbusters, LLC announced today that they have become a partner with Order with Google. Through Order with Google, restaurants using the Waitbusters platform can be found when potential customers use Google Search and Maps.  This has tremendous revenue boosting potential for restaurants who have been limited with their delivery options due to…

‘The leveraging

Tips to leverage ‘The Great Resignation” to support cybersecurity talent

January 23, 2022 10:40 AM Image Credit: VioletaStoimenova/Getty Did you miss a session from the Future of Work Summit? Head over to our Future of Work Summit on-demand library to stream. This article was contributed by Micheal DeCesare, CEO and president of Exabeam. The war against cyber adversaries rages on every single day, and if trends like…

Brands leveraging

How brands are leveraging the power of ACR data on the open web

In the U.S. alone, the collective number of hours spent watching television in 2021 was 59.3 billion. It’s a massive number as well as a clear illustration of the ways habits have transformed in recent years.  Amid global lockdowns and quarantines, consumers have been spending more time in their living rooms than ever before, seeking…

AIOps leveraging

Leveraging AIOps in the Finance Industry

When was the last time you walked into a bank to withdraw cash? And how often do you balance your checkbook? These once routine manual processes are now primarily digital, even leading some financial giants to proclaim themselves tech companies. While many are keeping pace with consumers’ demands for digital services, few organizations are implementing…

Augmented leveraging

Why Snap is leveraging augmented reality technology to get a leg up in the social commerce arms race

Snapchat’s iconic special effect filters, or “lenses” as the company calls them, aren’t just for dog ear or flower crown selfies anymore. As the social media commerce race heats up, the platform is asking advertisers to bet on its virtual reality technology to drive sales. So far, brands like Puma and Dior have, and others…