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Briefing Marketing

Marketing Briefing: ‘Not a hypothetical problem’: ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech

As Forbus told Digiday then, the initiative, which was backed by the Global Alliance for Responsible Media and the Association of National Advertisers, was a way to keep the momentum going past the initial Facebook boycott last July as advertisers took stock of their place in the landscape. The aim of the initiative was to…

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Marketing Search

This search marketing pioneer is running for office, but search is not the most important part of his campaign playbook

Kevin Ryan is a search guy. He’s been doing it for decades — even helped run programming and content for one of the industry’s now-defunct and most iconic events brands, Search Engine Strategies and Search Engine Watch. But now that he’s running for a seat in the New Jersey Assembly, the digital marketing consultant is not spending…

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Briefing Marketing

Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant

If you ask marketers and agency execs how the continued rise of the Delta variant is affecting marketing messages now, you’ll probably hear that there is a resigned focus on safety and solutions in the face of ongoing uncertainty as opposed to the ‘we’re in this together’ creative rife throughout the first chapters of the…

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Marketing Restaurant

Restaurant Marketing Ideas for October

Coming up with fresh restaurant marketing ideas can sometimes be difficult for restaurant owners and operators.  Fortunately, October lays out a tasty selection of food focused days that offer up the right ingredients to help build your restaurant’s marketing menu. As October is National Pizza Month, pizza deals and promotions are a natural fit.  National…

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changed Marketing

CTV has changed the marketing game, bringing brand and performance together

Between the shift to digital-first marketing and the addition of many new tools and platforms, marketing teams and the way they approach TV advertising has changed — and will continue to change in the near future. “The brand team is usually looking for the lowest CPM and the performance team is looking for the highest ROAS,”…

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Briefing Marketing

Marketing Briefing: ‘Hard for parents’: As in-person learning returns, marketers and agency execs have to give flexibility

Parents across the country are prepping for yet another unusual school year. However, this year,  it’s not another round of Zoom classes to contend with but in-person learning, mask mandates up in the air and quarantining at home if exposed. Dealing with the realities of returning to school when many school-aged children aren’t yet approved to…

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Closed Marketing

How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine

Challenge: Red Hat needed a way to more effectively target strategic accounts and generate more qualified, in-market leads and pipeline. Solution: Red Hat used TechTarget’s Priority Engine intent data platform and content syndication services to identify, reach and engage the right prospects at their target accounts. They leveraged TechTarget insights and intelligence to prioritize and…

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Briefing Marketing

Marketing Briefing: ‘Delta variant has thrown a curve ball at business travel’: Marketers, agency execs predict hybrid events will remain this fall

Much like the return to offices, marketers and agency execs expected return to business travel and conferences this fall will be delayed and/or retooled due to the surging delta variant. That’s not to say in-person meetings won’t occur — they’ve been happening for some vaccinated folks since the spring — but that the return to normalcy…

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Briefing Marketing

Marketing Briefing: ‘There is no over’: Pandemic forces agencies, marketers to make permanent changes to office culture

Like many marketing organizations and agencies, the team at Rain the Growth Agency was planning for employees to start to return to working at its offices in September. That’s no longer the case due to the delta variant. Uncertainties surrounding school and daycare openings have made it difficult to stick to a return to offices for…

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Briefing Marketing

Marketing Briefing: With agencies and brands hiring at the same time there’s now a ‘war for talent’

Retaining talent isn’t a new problem for agencies — there have been reports on a talent exodus in the industry for the last decade — but lately it’s reached a more fevered pitch. If you ask marketers or agency execs to characterize the current job market for employers you’ll hear some version of how “brutal”…