‘The Dragon'

Donnabelle Pineda’s “The Dragon and Rat Tale” will be featured at Los Angeles Times Festival of Books 2022

Pineda’s new book not only tells a magical story of magic and curses, but it also teaches children about right and wrong. San Diego, California – WEBWIRE – Tuesday, April 5, 2022 The book is a great learning tool for cultivating a vivid imagination and a deeper understanding of life’s great truths. —Martin Ferrer, Amazon…

‘The Kardashian’s

‘The Kardashians’: Everything We Know (So Far) About Hulu’s Upcoming Series

Have you missed Keeping Up With the Kardashians since it went off the air last fall? Of course you have, whether you admit it or not (unless you really are impervious to the ever-growing cultural creep of reality television, in which case I salute you). If you, like me, are somehow always aware of what…

‘The Monty

‘The Full Monty’ TV Series In the Works at Disney+, Original Cast to Return After 25 Years

Almost 25 years after it became a global box office smash, Brit comedy The Full Monty — about a group of unemployed steel workers turned amateur strippers —  is officially returning as a TV series. Developed by Searchlight and FX and now shooting in the U.K., the 8-episode limited series will premiere on Disney+ globally,…

‘The effective

‘The most effective play for where we are right now’: Why an insurance startup is betting big on digital video ads

Insurance startup Quility is ramping up its brand awareness efforts, leveraging digital video ads across streaming platforms with its new porcupine mascot Quigley leading the way. The two-year-old brand is looking to scale and reach a broader audience with this strategy, according to Joe Dendy, Quility chief marketing officer. Quility has doubled its brand awareness budget,…

‘The significant

“The most important investment for us this past year”: Merrell footwear has dedicated half of its advertising spend to digital video

Active footwear company Merrell is taking a bigger step into the connected television space. The brand is planning to spend more on video spots across streaming devices this year to better reach its target audience and boost brand awareness.More than half of the 41-year-old brand’s ad dollars will go toward CTV efforts this year, up…

‘The Office

Box Office: “The Batman” Earns an Additional $36M and Hits $300M Domestically

There’s no stopping The Batman. The Warner Bros. and DC hit movie placed number one at the box office for the third consecutive weekend, grossing $36 million for a superhero-like domestic total of $300.1 million and nearly $600 million worldwide after earning another $49.1 million overseas for a foreign tally of $298. One downer: With…

‘The developing

How and why the IAB is creating new measurement standards in-game ads

To address recent growth in the in-game advertising sector, the Interactive Advertising Bureau is developing new in-game advertising measurement standards to replace its current guidelines. The project is a joint effort between the IAB, the IAB Tech Lab and the Media Rating Council, with considerable input from members of IAB UK and a task force…

‘The absolute

“The absolute perfect person for it”: Naz Aletaha’s journey to the top of League of Legends Esports

Naz Aletaha was there for the birth of the modern esports industry. After joining Riot Games in 2012, she secured key brand partnerships that helped the game developer transform League of Legends into a worldwide phenomenon. Now, as Riot’s global head of League of Legends esports, Aletaha sits atop a vibrant competitive gaming scene. It’s…

‘The Boys’

Karen Fukuhara, a star of ‘The Boys,” claims she was attacked in random encounter: “It Came Out of Nowhere.”

The Boys actress Karen Fukuhara has come forward with alleged details of a random and violent encounter with a man that mirrors the troubling wave of anti-Asian violence in cities across the United States. “I rarely share about my private life but something happened today that I thought was important,” Fukuhara detailed on Instagram. “I…

‘The Masked

“The Masked Singer”: Ram is Dehorned to Show Headline-Making Emmy Award Winner

Ram hit the wall on Wednesday night’s edition of The Masked Singer, as the horned beast became the season’s second contestant to be sent packing. Ram got episode 2 away with a cover of John Denver’s “Take Me Home, Country Roads,” facing off against Firefly, who impressed with a rendition of Ariana Grande’s “God Is…