Categories: announcesGoogle

Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and expanding reporting capabilities in Google Merchant Center, the company announced Wednesday.

The new deals sections. The new “Deals related to your search” section shows discounted or competitively priced products from retailers across the web. This section is live now and can be found in the Shopping tab.

The “Deals related to your search” section in the Google Shopping tab. Image: Google.

Additionally, when users search for deals during major retail sales events, such as Black Friday or Cyber Monday, Google will show a new carousel that highlights relevant deals, alongside other related sales information. This new SERP feature will be available in October — right in time for the aforementioned shopping holidays.

The deals section that may appear when users search for major retail sales events. Image: Google.

Promotions and deals uploaded via Google Merchant Center are automatically shown to users on the Shopping tab, even if the retailer or manufacturer isn’t running ads on Google. “Offers are shown based on factors such as the discount itself, how popular a product is, how popular the site it’s listed on is and more,” Google said in the announcement.

New promotions tools. Google is rolling out two new ways for merchants to attract new customers and highlight their promotions:

  • Merchants can now indicate that a promotion is only available to first-time customers (for example, a “10% off for new customers” promotion). These promotions will still be shown to everyone, but only eligible shoppers will be able to access the promotional price.
  • Promotions can now be highlighted on free listings in the Shopping tab. To do so, navigate to the promotions tab in Google Merchant Center and select which promotions you want to have appear in free listings (or, alternatively, supported by ad spend).

Expanded best sellers report. Historical best seller data and relative demand data are coming to the best seller report in Google Merchant Center.

The best seller report in Google Merchant Center. Image: Google.

This report can be accessed once a merchant opts into market insights in Merchant Center or Google BigQuery.

Why we care. The new deals sections may present retailers with opportunities to showcase their competitively priced products. This may also help retailers attract new customers during their most important times of the year,

Read More

News Bot

Share
Published by
News Bot

Recent Posts

CDC mask reversal: Vaccinated should wear masks in many settings amid surge

Masks are back — Fully vaccinated people should mask up in high-transmission areas, schools. Beth…

37 mins ago

New Ghostbusters: Afterlife trailer teases return of lots of familiar faces

"Something's coming" — A gang of mini Stay-Puft marshmallow men in a Walmart steals the…

37 mins ago

Activision Blizzard “Walkout for Equality” to protest management inaction

We're outta here — Organizers seek movement on diversity, pay transparency, arbitration clauses. Kyle Orland…

37 mins ago

Ajit Pai apparently mismanaged $9 billion fund—new FCC boss starts “cleanup”

Cleanup in aisle FCC — Starlink and other ISPs may have to give up money…

37 mins ago

Real Madrid’s low-key summer is just how Ancelotti likes it

Ancelotti returned to Madrid knowing that stars were leaving, signings are unlikely and he probably…

38 mins ago

Chiefs’ Mahomes buys stake in Sporting KC

Patrick Mahomes added to the collection of sports franchises he has a stake in by…

38 mins ago