Categories: categorizesGoogle

Google categorizes what organic search traffic drops look like

Daniel Waisberg, a Search Advocate at Google, described and illustrated what various types of organic search traffic drops look like in the performance reports in Google Search Console and how you can address those traffic drops.

Types of traffic drops. Google posted sketches of “examples of drops and what they could potentially mean.” This shows you visually what a site-wide technical issue or a manual action looks like compared to normal seasonality in search traffic, compared to a technical issue on a page level or an algorithm change (like a core update) or simply a reporting glitch in Search Console.

Here are those sketches:

With technical issues that are site-wide and manual actions where a Google employee gives you a manual penalty, you can generally see a massive drop off in your organic search traffic from Google. This is illustrated in the image at the top left above.

With technical issues that are on a page by page basis or an algorithm change like a core update, you would see a slower decline in your traffic, and it would then level off over time.

Then there are seasonality changes that you see recover with the change in seasons for your business cycles. Also, Google has been known to have reporting glitches in Search Console, where you see things bounce back to where they are.

How Google defines these categories. Here is how Google defined these categories of traffic drops:

  • Technical issues: Errors that can prevent Google from crawling, indexing, or serving your pages to users – for example server availability, robots.txt fetching, page not found, and others. Note that the issues can be site-wide (for example, your website is down) or page-wide (for example, a misplaced noindex tag, which would depend on Google crawling the page, meaning there would be a slower drop in traffic).
  • Security issues: If your site is affected by a security threat, Google may alert users before they reach your site with warnings or interstitial pages, which may decrease Search traffic.
  • Manual Actions: If your site does not comply with Google’s guidelines, some of your pages or the entire site may be omitted from Google Search results through a Manual Action.
  • Algorithmic changes: Google is always improving how it assesses content and updating its algorithm accordingly; core updates and other smaller updates may change how some pages perform in Google Search results. To keep track of future updates, subscribe to our Google Search News YouTube series or follow us on Twitter.
  • Search interest disruption: Sometimes changes in user behavior will change the demand for certain queries, either as a result o

Read More

News Bot

Share
Published by
News Bot

Recent Posts

Where to find the Plasma Cannon in Fortnite Season 7

Even if a lobby is filled to the brim with sweaty Renegade Raiders, this guide…

1 hour ago

Random: Artist Reimagines Every Smash Bros. Ultimate Fighter As Marvel And DC Superheroes

'Super Smash Heroes' by Ryan Craddock 6 hours agoImage: eternalflamebryThe varied and vibrant roster of…

1 hour ago

Nintendo Says More Animal Crossing: New Horizons Content Is In Development, Next Update Drops This Week

Fresh content coming later this year by Ryan Craddock 7 hours agoNintendo has confirmed that…

1 hour ago

Review: Samurai Warriors 5

Koei Tecmo's Samurai Warriors finally returns after a seven year hiatus with a soft reboot…

1 hour ago

Ace Attorney Turnabout Collection Combines Great And Trilogy Releases In One

If you want to go all in Today sees the launch of The Great Ace…

1 hour ago

Random: Zelda: Breath Of The Wild Player Shares Mesmerising Combat Montage

And makes the rest of us look like amateurs by Ryan Craddock 9 hours agoWe…

1 hour ago