Intel is so scared of this Apple M1 processor that powers the hottest MacBook Air, Pro, and Mac mini computers that it kickstarted a comprehensive marketing and advertising effort to show the world how good Intel chips are and why people shouldn’t purchase M1-powered MacBooks. The M1 MacBooks have received praising reviews for their own power, speed, and battery life, which are features that Intel-based laptops can not quite match. Intel might not only be frightened of the M1 apparatus, but that which they signify . Apple is barely the market leader in the laptop business, but its success with ARM-powered devices should wind up motivating other PC manufacturers to spend more in laptops which do not have Intel inside. It is already happening in the smartphone market, where many businesses that used to rely solely on Qualcomm chips have followed Apple’s lead and begun to create their own chipsets.
Intel’s anti-M1 ad campaign has received lots of criticism for the way it’s been conducted. Intel featured cherry-picked benchmarks to highlight the benefits of Windows 10 laptops over M1 MacBooks. It hired Justin Long to appear in advertisements very similar to Apple’s”I’m a Mac” effort and sponsored other movies on YouTube boosting the Intel chips. In a comical twist of events, the variety of dislikes surpassed enjoys for those advertisements on YouTube. The Intel campaign also featured prominent blunders, with Intel accidentally mocking a PC in among the ads. However, the brand new one is the best yet — Intel just used a MacBook Pro to market”the world’s best processor on a thin and light laptop.”