Chasing After an Elusive Standard of Quality
When signing up for a Financial Times (FT) trial, customers will benefit from full digital access to FT.com. This includes both the Standard Digital and Premium Digital packages. Depending on the user’s specific needs, opting for either one of these two packages can result in an optimal experience.
Standard Digital provides access to a variety of global news, analysis and expert opinion. Furthermore, it is provided at no additional cost, making it ideal for those who only require the basics. With this package, users can stay up-to-date with current affairs and business news that are relevant to them.
For those in need of more comprehensive coverage, Premium Digital is also available. This package includes exclusive access to FT’s premier business column, Lex. Additionally, 15 curated newsletters are included, which cover key business themes with in-depth reporting and analysis. It is worth noting that this package is not free, however is well worth it for the added value it provides.
At the end of the day, the decision to choose between Standard Digital and Premium Digital depends on the individual’s requirements. Thankfully, FT offers both options so that customers can make a decision based on their own needs. Those who already know exactly what they need out of an FT digital subscription can make an informed choice by comparing the differences between the two packages. This way, there will be no surprises or disappointments when it comes to using FT’s digital offering.