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In April 2023, Europe saw a comparison in sales between the Nintendo Switch and the Nintendo Wii. The Wii first released in December 2006, while the Nintendo Switch was available in March 2017. During the same period of time, the Wii sold 32.19 million units, while the Nintendo Switch had sold only 31.91 million units. The Wii was able to outsell the Switch in month 73, of the console’s lifespans.

However, when looking at the sales data month-over-month, it is clear that the Switch has been outperforming the Wii for the past year in Europe. Since April 2020, the Switch has sold more than 14 million units, while the Wii has sold less than 13 million. Despite this, the Wii still has the advantage as far as sales over lifetime are concerned.

The increase in Switch sales is likely due to its easy accessibility for consumers. With the introduction of the Nintendo Switch Lite, users have a more affordable version of the console, thus increasing the accessibility of the Switch across Europe. Additionally, the availability of digital games and downloadable content on the eShop has made it easier for users to purchase titles without having to go to a physical store.

Moreover, Nintendo has also increased their marketing of the Switch in Europe over the past year. This has included a variety of promotions and events that help make the system more accessible and appeal to a wider audience. This contributes to the extra boost in sales in Europe compared to the Wii.

It is clear that Nintendo is taking full advantage of the demand for both their past and current consoles in the European market. While the Wii may be ahead in overall sales, the Switch is on track to surpass it in the near future. We will have to wait and see if the Switch will overtake the Wii in terms of total sales in Europe.