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Virtual reality(VR) has been a hot topic of conversation in recent years, and it has recently been gaining traction in the entertainment industry. One company that is helping to drive the growth of VR in entertainment is VARK, a Japanese-based company that was founded and is led by former Capcom game designer Takuya Kato.

VARK’s mission is to bring virtual reality experiences to fans around the world, with the company having organized a number of shows featuring animated “artists” such as Shirakami Fubuki and Ookami Mio. As part of these events, VARK has presented weeks-long series and even one virtual festival called Cinderella Switch. What makes VARK so unique is that it has partnered with local rental companies to enable its customers to use VR headsets at a discounted rate for the duration of multiday events.

In 2021, VARK raised about $7.2 million from a third-party allotment of new shares to 27-year-old SBI Investment and NetEase Games. This additional capital will help VARK expand its reach and create more immersive entertainment experiences for its customers.

The VR trend isn’t limited to just gaming and music. Tencent Music, one of the world’s largest music streaming services, recently added its name to a growing list of companies that are pushing tracks and concerts from virtual “artists.” This is just another indication that VR is becoming an increasingly popular platform for entertainment.

Thanks to the hard work of Takuya Kato and the team at VARK, it looks like the future of entertainment is here. The promise of immersive experiences through virtual reality and augmented reality has never been more real, and it all starts with companies like VARK that are pushing the envelope to bring these fantastical experiences to life.