By launching the OnePlus Nord smartphone and diversifying the shipshape TV portfolio, OnePlus seems to bring collectively help to its “flagship killer’ roots. We no longer too lengthy in the past had an electronic mail chat with OnePlus’s Vikas Agarwal to talk about extra in regards to the firm’s contemporary approach and future course.
OnePlus has officially entered flagship territory with the sizzling OnePlus 8 sequence launch. The 8 sequence has proven to be extremely precious for OnePlus and has catapulted the firm to the stop of the Indian premium smartphone market.
On the assorted hand, the 8 sequence furthermore needed to face criticism from some quarters, who felt that the firm has began to veer away from its “flagship killer” roots. Some of these considerations were assuaged with the launch of the OnePlus Nord smartphone.
That being talked about, competition in the mid-vary condo, especially in Asian and European markets, is extremely lower-throat and fee-sensitive, and smartphone makers are often taking a gaze to distill erstwhile flagship capabilities to lower fee aspects.
In gentle of these developments, we no longer too lengthy in the past caught up with Vikas Agarwal, Total Supervisor-India, OnePlus, over electronic mail to understand the approach in the help of the Nord smartphone, TVs, chance of extra funds offerings, and growth to other markets and product categories.
Vaidyanathan (VS): What all new price segments is OnePlus focusing on? Are they outlandish to India or will they be applied globally as correctly?
Vikas Agarwal (VA): The launch of OnePlus Nord and our new U and Y sequence of OnePlus TVs is per our new global enterprise approach that is serious about offering a premium technology ecosystem that is accessible to customers all over varied price aspects per the wants and expectations of our user community.
Whereas we’re adapting our enterprise approach for extra sustainable voice, our philosophy stays the same: we’re serious about creating the supreme in school experiences for our customers. By our new vary of products, we purpose to preserve up the promise of offering the premium user experience OnePlus is identified for while furthermore catering to the wants of customers in the mid-vary phase who’re procuring for a quality technology product that can effectively cater to their day-to-day wants.
Based on this approach, the OnePlus TV Y and U sequence vary between INR 12,999 (US$177) – 49,999 (US$679) to cater to entry-stage and mid-phase customers procuring for handiest-in-class capabilities internal their price segments. The OnePlus Nord, starting up from INR 24,999 (US$340) furthermore makes the OnePlus premium user experience extra accessible to customers.
At OnePlus, after we introduce new products, we bring collectively so on a diminutive scale serious a couple of few key markets. When we’re ready, we are able to query at rising to extra markets. This has furthermore been our skill in the past, and it has worked correctly for us. In phrases of our most standard launches, the OnePlus Nord is currently on hand for our community in Europe and India while our OnePlus TVs are supreme India-focused offerings.
VS: Are there plans of launching phones underneath the Nord’s phase as correctly?
VA: As a rising firm, we’re constantly taking a stare upon new opportunities to fuel our voice. The launch of Nord is a step extra in our promise to invent products extra accessible all over new price segments. Our community plays a classic feature in our product pattern approach and we continue to work on a quantity of initiatives to cater to their ever-evolving wants and enhance our offerings per the feedback we receive from them. Ought to quiet we glance valuable expect from our community in due course, we are able to positively overview and proceed accordingly.
VS: As you preserve lowering the price, the scope for offering extra efficiency and/or outlandish capabilities retains getting narrower. Also, we have a sea of smartphones from your rivals that are launched nearly per week in lower and mid-vary price segments. How bring collectively you intend to repeat apart yourselves from the the leisure?
VA: As we continue to grow our product offerings and attain out to new customers all over varied price ranges, we quiet endeavor to reside trusty kind to our product philosophy that is serious about making a premium, burdenless experience for our customers. It’s miles that this commitment to our community that has constantly ensured we remained a class apart and we’re continuing in the same course with OnePlus Nord.
Moreover, given the success of our flagship line up, we’re assured in our prowess to manufacture a tool that caters to the mid-tier phase and provides a polished user experience that accommodates the loved capabilities of our flagship tool love cameras, OxygenOS, and the OnePlus quality of materials.
OnePlus used to be built with the intent to manufacture a superior technology for customers and that has been mirrored in the OnePlus 8 sequence, our premium flagship offering. Equally, the OnePlus Nord brings specs and gear that are on par with our flagship tool but enable us to provide the premium user experience OnePlus is identified for, to an even bigger viewers. Our constant engagement with our community has empowered us with an in-depth knowledge of their expectations which in turn have enabled us to bring collectively the optimal tool to cater to their wants and requirements.
VS: Now that OnePlus is starting up to compete with majors similar to Samsung with the launch of the OnePlus 8 sequence, is there a chance of Nord being spun off as an unbiased brand or product phase?
VA: The OnePlus Nord is our first cheap smartphone product line that makes the premium OnePlus experience accessible to extra customers. Since our entry into the market, we have provided our customers a premium smartphone experience and have worked closely with our community to manufacture flagship units that effectively cater to their evolving wants along with the inclusion of essentially the most standard technology.
Whereas our middle of attention of enabling a superior burdenless user experience has remained constant, we furthermore understood that a share of customers that desire a extra cheap smartphone that accommodates OnePlus’ flagship-stage product and user experience requirements. The Nord caters to this expect and marks our entry into the midrange smartphone phase without compromising on the premium OnePlus experience. This resolution to launch a extra accessible product line is furthermore per OnePlus’s global approach – and something we had been fascinated by for a extremely very lengthy time.
VS: It seems to have taken moderately some time for OnePlus to give mid-vary TVs after the flagship launch closing 300 and sixty five days. Going forward, bring collectively we ask nearer launch dates for both segments?
VA: The launch of the Q1 vary of shipshape TVs in September 2019 used to be OnePlus’ first step towards making a connected ecosystem, built on the logo’s burdenless manufacture philosophy. In precisely 10 months, we have expanded our TV portfolio and launched the Y and U sequence per our imaginative and prescient to diversify our offerings thru new product traces all over a wider vary of price aspects. As a rising brand, we’re often exploring new opportunities to extra fuel our voice and should quiet continue to introduce new products all over price segments when the time is factual.
VS: Are there plans for offering shipshape wearables rapidly?
VA: As a global technology firm, the final purpose for us has constantly been to release the rotund skill of technology, to provide seamless integration of the four connected zones — the dwelling, the place of living of work, the auto and the self (wearables) — in a person’s each day life, thus constructing an even bigger ecosystem.
We continue to work towards initiatives that cater to our ever-evolving OnePlus community and meet the wants of extra customers worldwide by strategically diversifying into new product categories and new price aspects without compromising on our OnePlus promise.
We would do away with to thank OnePlus India for giving us this opportunity to verify with Vikas Agarwal and query forward to extra such insights in due course.