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Samsung attempts to create its own immersive metaverse shop

January 6, 2022 5:37 AM Samsung 837X in Decentraland is based on a store in New York.Image Credit: Samsung Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.  The “Walmart metaverse”…

Samsung 837X in Decentraland is based on a store in New York.

Samsung 837X in Decentraland is based on a store in New York.

Image Credit: Samsung

Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.


The “Walmart metaverse” was trending on Twitter yesterday from the resurfacing of a 2017 video that made online shopping in a 3D store seem … not so fun.

But Samsung Electronics America is opening the virtual doors to Samsung 837X: an immersive metaverse experience that will teleport you into the flagship store in the heart of New York City’s meatpacking district. You can also pick up your NFTs from the virtual store.

Samsung 837X will be open in Decentraland for a limited time, and that blockchain-powered virtual world is one of the closest things we have to a metaverse platform now. It was chosen by Samsung as a destination only for a short time.

Samsung is the biggest brand land takeover in Decentraland’s history. Guests can virtually experience the physical Samsung 837 building, including the facade and a larger-than-life three-story screen.

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Samsung sees the “metaverse experience” as an experiential playground for people to discover the amazing possibilities when technology and culture collide. It is a combination of art, fashion and music as well as sustainability.

“At Samsung 837X, we’re excited tell our connectivity, sustainability and customization stories in a novel way, in a one-of-a-kind space,” said Michelle Crossan-Matos, senior vice president of corporate marketing and communications at Samsung Electronics America, in a statement. The metaverse allows us to transcend spatial and physical limitations to create unique virtual experiences that cannot be replicated elsewhere. We are a family that values innovation and can’t wait to share this new virtual world with you.

Above: Samsung is showing off wearables and NFTs at its Samsung 837X space in Decentraland.

Image Credit: Samsung

Fans can wander through the Connectivity Theater and Sustainability Forest to complete quests that lead to 837X NFT badges and limited-supply wearables, and then they can celebrate at the 837X Customization Stage with a mixed reality live dance party with producer, DJ, and Vibraphonist, Gamma Vibes.

The metaverse platform allows Samsung to tell brand stories in a new and engaging way, particularly around connectivity, customization, and sustainability. Throughout the coming year, Samsung plans to bring the Samsung 837X experience to more people in more metaverses, with different experiences.

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