A series of Instagram advertisements run from the privacy-positive platform Signal obtained the messaging program booted from the former’s ad platform, according to some blog post Signal published on Tuesday. The advertisements were meant to show users the bevy of data which Instagram and its parent firm Facebook collects on users, by… targeting those users utilizing Instagram’s very own adtech tools.
The true idea behind the ad campaign is really simple. Since Instagram and Facebook share the same ad system, any data that gets hoovered up while you are scanning your Insta or Facebook feeds gets fed into precisely the exact same cesspool of data, which can be used to target you on either platform afterwards.
Across all these platforms, you are also able to target people usi