Collaborations are often a shrewd exercise in merging brand signifiers to produce desirable hybrids that tempt consumers. But not all collabs are created equal. In some instances, such experiments have produced new specimens born out of genuine creative affinities.This appears to be the case with Alessandro Michele’s adventures in the sometimes slippery terrain of label…
Adidas Originals together with Ready Player Me launches Ozworld — the world’s first personality-based AI-generated avatar creation platform. The creation of the platform celebrates the arrival of the brand’s latest Ozworld collection.You can use the Ozworld avatar across over 1500 apps and games. Credit: AdidasCreate Avatars Based on Your Personality Through The Adidas PlatformThe online…
Dating app Bumble said Tuesday it will no longer operate in Russia, while McDonald’s said it will temporarily close 847 Russian locations following mounting pressure, adding to a growing list of companies including Netflix and TikTok that are distancing themselves from Russia after its invasion of Ukraine. Universal Music Group is suspending its operations in…
Since October, Microsoft and Adidas have been releasing commemorative Xbox-themed sneakers to mark the brand’s 20th anniversary. It all started with a pair of Forum Tech shoes the two companies gave away to a group of lucky fans. Then, in November, they released a pair of Xbox 360-themed Forum Mid sneakers you could buy in…
The footwear and clothing company is becoming increasingly interested in crypto. Key Takeaways On Wednesday, Adidas announced that it would partner with the major cryptocurrency exchange Coinbase. It has also announced its involvement with the Ethereum VR game The Sandbox, where it appears to own a parcel of land. It is still unclear how Adidas’…
You are here: Home / News / Adidas to enter the crypto market? Partnership with Coinbase underway November 25, 2021 by Sahana Kiran The crypto-verse has witnessed the entry of an array of high-profile firms. Sportswear platform, Adidas is the latest to veer into the market. However, the sportswear giant isn’t alone as a prominent…
In the trailer you’re about to see, Microsoft launched a new pair of sneakers with Adidas. These sneakers are a “partnership 20 years in the playing”, looking back on the past couple of decades of the existence of Microsoft’s one and only gaming console. This first consumer release is just that – the first –…