really TikTok

‘TikTok is where we see UGC work really hard for us’: Why Bush’s next ad will be creator-made

February 3, 2022 by Kristina Monllos Bush’s canned goods is leaning into user-generated content (or UGC) — the company’s next commercial will be made by a creator. Known for its canned beans, Bush’s is currently running a film festival contest — aptly named Bush’s Beans Can Film Festival — which aims to get people to submit…

partners TikTok

TikTok Partners With Zefr to Increase Assurance on Safe Ad Placement

TikTok has partnered with brand suitability platform Zefr on a new brand safety post-bid measurement solution for in-feed ads, which will enable advertisers to ensure that their TikTok promotions don’t appear alongside potentially offensive material. As you can see here, using Zefr’s dashboard, which provides insights into each campaign by mapping it against the Global…

created TikTok

TikTok Has Created a West Elm Caleb Cinematic Universe

In the 2020 paper “TikTok and the ‘Algorithmized Self’” researchers argue the platform is different from other social networking sites (SNS) because it’s less about connecting with a network of friends and more “a site for public performance heavily built on intrapersonal engagement” while creating content for a trending algorithm. “While similarly egocentric and concerned…

changing TikTok

“TikTok is changing the lives of small brands”: This is how a startup brand of soda Poppi used the social platform after it went viral

This time last year, startup soda brand Poppi was reeling off its first viral TikTok, racking up more than 26 million views and a boost in sales from a single organically-posted TikTok. At the time, TikTok wasn’t even part of the brand’s marketing strategy. But a year later, Poppi has doubled down on its efforts there,…

insights TikTok

TikTok adds insights about the Latest Trending Songs By Region to its Trend Discovery Lists

TikTok has added a new element to the Trends section of its Creative Center, which now provides a listing of the most popular songs in the app, at any given time, which is filterable by region. As you can see in this example, over at, you can now check out the most popular songs…

'Repost' TikTok

You Can Now ‘Repost’ on TikTok (Maybe)

Photo: XanderSt (Shutterstock)TikTok is getting a new feature that looks a bit like one we’re all familiar with. The “retweet” feature has been a staple of Twitter since the button was added in 2009. Now, TikTok is beta testing a new “repost” feature that many are calling the app’s retweet.The feature isn’t available yet to…


TikTok doesn’t make you laugh. It’s serious

“WHEN YOU gaze into TikTok, TikTok gazes into you,” wrote Eugene Wei, a tech blogger, in 2020, explaining the almost clairvoyant nature of TikTok. What the algorithm sees as it gazes into your columnist, a neophyte user, is anyone’s guess: a random feed delivers tips on how to design a ball gown, someone barking at…

TikTok unimpressed

These iPhone 14 rumors

With iPhone 14 on the horizon, rumors about the new Apple flagship are spreading like wildfire—and the internet, of course, reacts. TikTok user @carterpcs uploaded a quick video asking for opinions about the phone’s rumored new design. Spoiler alert: People don’t seem to love it. Yalcin Sonat/Shutterstock “I am an Apple fanboy, but I think…

Found TikTok

TikTok discovered a bizarre hidden feature on the iPhone and no one believes that it’s true

With over 1 billion users, it’s perhaps no surprise that TikTok has become something of a haven for awesome iPhone tips and tricks. So while it may seem unusual, TikTok is brimming with videos highlighting awesome and hidden iPhone hacks. The latest example is something you need to see to believe. Actually, it’s something you…

couple TikTok

TikTok couple goes viral after finding a clever way to survive I-95 traffic jam

Vehicles are stuck in gridlock in the morning on the Interstate Highway I-95 near Stafford, Virginia, U.S., January 4, 2022 in this still image obtained from a social media video. Susan Phalen/via REUTERS (Susan Phalen/via REUTERS / Reuters Photos)A viral video from TikTok  shows how a bread truck  driver was able to provide much needed…