Write to Reward Your Reader

Write to Reward Your Reader

From metaphors to complex turns of phrase, brain scans are showing us in new detail exactly how we respond to language. The big takeaway? You can actually write in a way that rewards our most primal learning needs, releasing pleasure chemicals in the brain. Whether you’re writing an email to colleagues or a big report…

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How to write warm emails

How to write warm emails

Why are ‘cold emails’ … cold? That’s because serendipity in real-life comes at a premium. You have to be at the right place, at the right time to strike gold. You will need to jump over loops, be able to get favours, tackle people and conversations to get what you want – and in the…

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With $200 Million, Uber and Lyft Write Their Own Labor Law

With $200 Million, Uber and Lyft Write Their Own Labor Law

Uber, Lyft, DoorDash, and California’s other gig companies emerged victorious Tuesday night, as voters endorsed a ballot measure that allows them to continue to treat hundreds of thousands of workers as independent contractors. Fifty-eight percent of the state’s voters approved Proposition 22, which repudiated a recent state labor law that would have required the companies…

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To see what makes AI hard to use, ask it to write a pop song

To see what makes AI hard to use, ask it to write a pop song

Welcome home welcome home oh oh oh the world is beautiful the world. They’re not the most catchy lyrics. But after I’ve listened to “Beautiful the World” half a dozen times, the chorus is stuck in my head and my foot is tapping. Not bad for a melody generated by an AI trained on a…

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Write Down Your Team’s Unwritten Rules

Write Down Your Team’s Unwritten Rules

Kenny Williamson/Getty Images Every workplace has unwritten rules. If you’re on a video call with 20 of your colleagues, is it okay to turn your camera off? When you email your boss, do you include a bunch of emojis?  During stressful times (i.e. right now), it’s good practice to write down the unstated cultural and…

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How to pitch and write an opinion piece for MIT Technology Review

How to pitch and write an opinion piece for MIT Technology Review

MIT Technology Review is about the biggest discoveries and ideas in emerging technology. We’re keen to hear from people with interesting, provocative, and well-argued opinions on technology and where it’s taking us. In most cases, opinion pieces should be tied either to a recent news event (and by “recent” we usually mean “in the past…

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From zero to main(): How to write a bootloader from scratch

This is the third post in our Zero to main() series, where we bootstrap a working firmware from zero code on a cortex-M series microcontroller. Previously, we wrote a startup file to bootstrap our C environment, and a linker script to get the right data at the right addresses. These two will allow us to…

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Why the GOP Didn’t Write a New Platform

One theme unites last week’s Democratic National Convention and this week’s Republican National Convention: The GOP is Donald Trump’s party now. For Democrats, this was an elegy and an invitation. Conservatives who were disgusted by Trump’s vulgarity and eager for upstanding leadership had a place in Biden’s big tent. The RNC, meanwhile, has been less…

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How to Write About Climate Change

How to Write About Climate Change

Just as the physics of our atmosphere is no longer only the concern of atmospheric physicists, so has climate change become a dominating theme for writers of otherwise different concerns. From Jeff Vandermeer’s Annihilation to Nathaniel Rich’s Odds Against Tomorrow, the last decade has seen such a steep rise in sophisticated “cli-fi” that some literary…

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Write More Insightful Marketing Reports

Write More Insightful Marketing Reports

Writing reports is my favourite part of my job. Said no one ever. But in all seriousness, there is a certain amount of enjoyment I get from taking a close look at how a campaign performed; where it went oh-so-right, what didn’t meet expectations, and how it could go better next time. Collecting and analyzing…

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